The following position is currently open at Santa Clara High School: DIRECTOR OF MARKETING AND ADMISSIONS
DESCRIPTION To ensure that all Santa Clara High School outreach programs, publications, marketing materials, over sight of website content, press releases and other communications properly support and reflect the school’s strategic mission and goals.
Annual Benchmarks 1. In collaboration with the High School Marketing Team, identify and secure enough student applications for the 2021 -2022 school year in order to meet enrollment benchmarks determined by the Superintendent of High Schools. 2. Submit the annual Comprehensive Marketing Strategic Plan in accordance with the Department of Catholic Schools (DCS) 10 Step Marketing and Public Relations guidelines by September 30 of each school year. 3. Develop and maintain a database of all traditional press mediums, all community based organizations (CBOs) and public relations’ grass roots marketing opportunities within the school’s targeted cities in accordance with the DCS 10 Step Marketing and Public Relations guidelines; and submit it to the DCS by September 30 of each school year. 4. Disseminate press releases and/or advisories of Newsworthy Items bi-monthly to traditional and grass roots marketing mediums and to the DCS for posting on its website.
Primary Responsibilities 1. Cultivate and coordinate the School’s Marketing Team, which may consist of parent volunteers, faculty, staff, alumni, alumnae and other members of the community. 2. Prepare, and submit required Marketing reports to DCS when requested. 3. Implement the Marketing Strategic Plan in accordance with the Department of Catholic Schools (DCS) 10 Step Marketing and Public Relations guidelines. 4. Develop and implement school promotional campaigns. 5. Maintain and strengthen the school’s overall brand by creating and enforcing a Branding Document across all school communications and branded merchandise. 6. As acting Public Relations Officer for the school, maintain and strengthen the school’s public relations efforts by creating press releases and feature articles for the media or task out to a designated member of the Marketing Team. With the exception of crisis situations that are referred to the Archdiocese. Establish and maintain good relations with all media as well as local community organizations. 7. Lead the High School Marketing Team in continuous evaluation and redesign where appropriate all aspects of the admissions program with the goal of maintaining a capacity enrollment of qualified students and a wait-list of qualified applicants. 8. Collaborate with the Admissions Coordinator, (and where applicable, the Admissions’ Team) to manage and oversee all admissions related documentation and dissemination of materials to prospective parents, students and stakeholders in conjunction with the entire Administration. 9. Collaborate with the Admissions Coordinator, (and where applicable, the Admissions’ Team) throughout the admissions process. 10. Collaborate with appropriate personnel in order to coordinate the planning and implementation of marketing events. Attend all priority community marketing events and advertised activities. 11. Coordinate relationship and partnership opportunities with all Catholic partner/feeder schools, parishes and parish related youth programs. 12. Facilitate relationships with public/private partner school principals and teachers for the purpose of establishing and maintaining articulation between the high school and partner schools. 13. Develop and maintain marketing department expenses, (and where applicable, expenses) within budgetary guidelines as approved by the Principal and or President. 14. Conduct tours of the school. 15. Attend required in-services, staff meetings and DCS marketing training meetings and workshops. 16. Represent the School on Boards and Committees as required by the Principal and or President. 17. Provide regular reports to the school board and committees and, where applicable serve on the school’s Consultative Council at the request of the Principal and or President. 18. Perform other duties as assigned by the Principal and or President.
Scope And Responsibility 1. Know formal and informal departmental goals, standards, policies and procedures, which will include familiarity with other departments within school, including volunteers and outside users of school facilities. 2. Demonstrate sensitivity to interrelationship of both people and functions within department and school, including volunteers and outside users of school facilities.
Faith Community 1. Uphold and model a moral code which is consistent with the teachings of the Roman Catholic Church and the mission of the School; 2. Ensure that all marketing programs reflect the Catholic and religious community’s mission of the School; 3. Ensure that all marketing, communication, recruitment and enrollment management programs, practices, and materials reflect the Catholic (and religious order’s) mission of the School; 4. Remain aware of and represents the religious aims and objectives of the School to the local community.
REQUIREMENTS Education: Bachelor’s degree required, preferably bachelor’s degree in related discipline and/or master’s degree.
Experience: At least three years of experience in the enrollment management field and/or sales management showing progressively responsible experience in a secondary or post secondary admissions’ office.
Special: Ability to represent and promote Santa Clara High School effectively and enthusiastically; excellent organizational and communications skills; must be able to communicate visually and verbally with applicants and their families; must be proficient in Microsoft Office Suite.
The ideal candidate must have an inspired and strategic outlook, an entrepreneurial and creative approach with the ability to work closely with others, possess excellent administrative, organizational and interpersonal skills with the ability to speak and write persuasively.
Must have legal authorization to work in the United States of America and possess a valid driver’s license with current proof of auto insurance. Must complete the required personnel documents and clearance in order to be employed by the school.
Decision Making: On a regular and continuous basis, exercise significant independent judgment and assume responsibility for decisions, consequences and results having an effect on people, costs and quality of departmental and school services.
Supervisory Responsibility 1. Supervise departmental employees and school volunteers; 2. Recruit, evaluate and recommend prospective departmental employees; 3. Perform and submit annual employee performance review; 4. Perform other supervisory duties as required.
Knowledge, Skills And Abilities 1. A commitment to Catholic education and to the charism of the school’s sponsored religious order; 2. Superior administrative and oral and written communication skills; 3. Excellent interpersonal skills, courtesy, diplomacy and tact with a variety of stakeholders; 4. Proficient in MS Office products, especially Word, PowerPoint, Outlook, and Excel; 5. Knowledge of information systems applicable to marketing; 6. Previous experience directing programs of marketing and or sales; 7. Ability to train and direct staff and volunteers in marketing at various levels; 8. Understanding marketing practices and sales techniques; 9. Ability to handle multiple priorities with a strategic focus. Extent Of Public Contact Exchange routine and non-routine information with variety of stakeholders using tact and persuasion as appropriate requiring superior oral and written communication skills.
Working Conditions and Environment 1. Work is routinely performed in a typical interior/office environment; 2. Very limited or no exposure to physical risk. However, this position may require an exertion of up to 50 lbs. of force occasionally, (transportation of marketing materials, lifting of marketing materials, event preparation, i.e. exhibits.) At times, physical demands may be in excess of those of sedentary work.